Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

More Articles by Elyse Dupre

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.