Most Recent Articles by Elyse Dupre
How industry experts define loyalty and why Chipotle's program doesn't fit the bill.
The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.
Those in the industry shared their thoughts with the press and via social media.
69.8 million Americans will use an ad blocker this year, according to eMarketer.
The luxury automotive brand experiences big wins by relying on content, data, and technology.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.