Most Recent Articles by Elyse Dupre
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.
The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.
More Articles by Elyse Dupre
Most Recent Blog Posts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.