Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

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In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

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How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

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Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

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The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

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The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

More Articles by Elyse Dupre

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