Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

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The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

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The online window covering company introduces a program that refers prospects to people, not just a brand.

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

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The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

More Articles by Elyse Dupre

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