Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

Entertainment Marketing Gets Cast in a Leading Role [Infographic]

But is its performance enough to win the desired results?

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

More Articles by Elyse Dupre

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As the leading source for direct marketing youth data, ASL Marketing connects your ...