Most Recent Articles by Elyse Dupre
But not everyone is following suit.
A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.
Yet, some salute the practice of personalized customer service.
Determining which solutions to implement can be a real adventure.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...