Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

By

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

By

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

By

The small business loan provider identifies which channels are propelling prospects' calls.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

By

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

By

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

More Articles by Elyse Dupre

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here