Most Recent Articles by Elyse Dupre
Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The small business loan provider identifies which channels are propelling prospects' calls.
The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.
Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.
More Articles by Elyse Dupre
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram FunctionalityNov 06,2016
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