Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

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The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

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How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

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Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

5 Lessons to Learn from a Disney Research Scientist

5 Lessons to Learn from a Disney Research Scientist

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These data-driven best practices are relevant to researchers and marketers, alike.

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

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The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

More Articles by Elyse Dupre

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