Elyse Dupre

Elyse Dupre

Associate Editor

Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Drizly Chugs Down Data to Drive Personalization

Drizly Chugs Down Data to Drive Personalization

Drizly's team relies on data to bring the traditional liquor store to the digital age.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

More Articles by Elyse Dupre

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...