Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.
May 17, 2013
Social engagement is all the rage, whether spring, summer, fall, or winter
May 17, 2013
Marketing and IT come together to fight for customer-centric initiatives.
May 14, 2013
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
May 10, 2013
SALT and SS+K created a horror film to address student debt. See how—if you dare!
May 10, 2013
As customers' demands increase, so must marketers' digital skill sets and budgets.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
