Elyse Dupré is a reporter at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.
May 24, 2013
This lingerie brand isn't skimpy with its mobile strategy
May 22, 2013
BNP serves up a campaign that intertwines the online and physical courts
May 22, 2013
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
May 17, 2013
Social engagement is all the rage, whether spring, summer, fall, or winter
May 17, 2013
Marketing and IT come together to fight for customer-centric initiatives.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
