eLoyalty to Offer CRM Package

Share this article:
Recent marketing agreements with notable software firms have led e-marketing services firm eLoyalty to release its Loyalty Foundation system - a customer relations management program announced last week.


The company will package the system in its Loyalty Suite with products and services from Lucent Technologies, Nortel Networks, Genesys and Broadwing. eLoyalty, Chicago, said the growing popularity of speed-based e-business application packages spearheaded the agreements and the development of its CRM software.


Loyalty Foundation provides setup and conversion for applicable programs, monthly consultation, technical support and upgrade information news. The price for the software was not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.