ELotto Program Dangles $1 Million Carrot

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EPrize Inc., an online sweepstakes, direct marketing and promotions company, is touting the benefits of eLotto and SweepsXpress, its newest Internet marketing products.


ELotto allows marketers to reward specific user behavior with a $1 million prize.


"It allows marketers to use the `Who Wants To Be a Millionaire' theme on their own site," said Josh Linkner, CEO of ePrize, Detroit.


Users must register for eLotto, giving marketers the opportunity to open a dialogue with consumers, gather demographic information and build their databases, Linkner said.


ELotto promotions are housed on ePrize servers. EPrize sells tickets to marketers for 15 cents or 20 cents apiece, and marketers use the tickets to reward their own customers and prospects. The per-ticket cost includes the setup fee, the technology and prize money.


Like a traditional lotto, players must choose winning numbers to hit the jackpot. In eLotto, users must pick seven numbers and a power ball. If a user picks all the numbers that come up in a particular drawing, the jackpot is paid by ePrize's insurance policy, Linkner said.


Marketers can showcase tickets on their home pages, in banner ads, in pop-up boxes, through e-mail messages or on e-commerce pages.


SweepsXpress lets marketers launch a fully licensed and legal sweepstakes promotion on their site in 24 hours.


"This normally takes 30 to 60 days," Linkner said.


SweepsXpress is a prepackaged Internet promotion designed by ePrize. Marketers need $950 to launch a sweepstakes as well as one line of HTML code in order to integrate it with their site, Linkner said. The cost includes technology, sweepstakes licensing and prizes.


With SweepsXpress, several marketers take part in the same promotion and can share the cost of one expensive prize. Sweepstakes entrants can come from any Web site, but there is only one winner.


"Odds of winning are spread across multiple sites, so it reduces the cost to marketers," Linkner said.


SweepsXpress promotions run for 90 days and attract consumers using a three-year lease of a Porsche Boxster, a cruise for two to Hawaii, a Sea Doo GTI personal watercraft or a year of mortgage payments up to $1,500 per month.


"We feel the best way for marketers to break through the clutter is to offer big, sexy, exotic prizes," Linkner said.


Additional information is available at www.eprize.net.


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