Eloqua, salesforce Team on Lead Generation

Share this article:
Eloqua Corp., San Francisco, said yesterday that it partnered with salesforce.com, an online customer relationship management provider, to deliver integrated CRM and e-mail marketing applications to business-to-business-focused sales and marketing organizations within corporate enterprises.


Salesforce.com users now will have one-click access to the lead generation, qualification and prospect monitoring capabilities of the EloquaNow e-mail lead generation module. Without leaving the salesforce.com application, corporate users can monitor specific content that prospects are viewing on a company Web site, assess predictive behaviors in real time and evaluate an individual's intent to purchase.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.