Eloqua, salesforce Team on Lead Generation

Share this article:
Eloqua Corp., San Francisco, said yesterday that it partnered with salesforce.com, an online customer relationship management provider, to deliver integrated CRM and e-mail marketing applications to business-to-business-focused sales and marketing organizations within corporate enterprises.


Salesforce.com users now will have one-click access to the lead generation, qualification and prospect monitoring capabilities of the EloquaNow e-mail lead generation module. Without leaving the salesforce.com application, corporate users can monitor specific content that prospects are viewing on a company Web site, assess predictive behaviors in real time and evaluate an individual's intent to purchase.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings