Eloqua, salesforce Team on Lead Generation

Share this article:
Eloqua Corp., San Francisco, said yesterday that it partnered with salesforce.com, an online customer relationship management provider, to deliver integrated CRM and e-mail marketing applications to business-to-business-focused sales and marketing organizations within corporate enterprises.


Salesforce.com users now will have one-click access to the lead generation, qualification and prospect monitoring capabilities of the EloquaNow e-mail lead generation module. Without leaving the salesforce.com application, corporate users can monitor specific content that prospects are viewing on a company Web site, assess predictive behaviors in real time and evaluate an individual's intent to purchase.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.