Eloqua Fine-Tunes BTB Marketing Automation Platform

Share this article:

Eloqua Corp. announced July 25 the release of its latest version of Eloqua Conversion Suite, an integrated demand generation platform for business-to-business marketers.

The new release, which will be available July 31, speeds deployment of automated lead development and management applications; optimizes campaign conversions by tailoring communications to prospects based on their recent e-mail response or Web activity and rapidly deploys and manages live or Web-based events to create demand and inform customers.

The automation of marketing is becoming more mainstream, according to Eloqua, Toronto. As a result, the focus is now on building more efficient processes that improve response rates, increase conversion and develop higher-quality sales leads, all of which the new release addresses.

Among the innovations in the new version of the suite are Eloqua SMARTpacks, which are prepackaged marketing automation applications based on industry best practices that can be transferred between and across client installations.

Another is Activity Driven Content, which lets marketers incorporate dynamic content in e-mail and Web sites based on implicit indicators of interest such as Web activity and e-mail response data, in addition to explicit demographic data.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.