Health information Web sites have grown 21% as a category in the past year, according to a recent report from ComScore. For the month of July, ComScore reported that WebMD Health remained the leader within the health information category with approximately 17.3 million visitors.
This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
PleaseDressMe.com, a new T-shirt search engine, launched on September 1. There is no easy way to search for specific T-shirts on the myriad sites that sell them, said AJ Vaynerchuk, a senior at Boston University who started the site with his brother Gary Vaynerchuk, a wine video blogger; and friend Joe Stump, a lead architect for Digg.com.
Publicis Groupe has acquired Seattle-based digital marketing and events agency PBJS. PBJS was formed about two and a half years ago, following the merger of Insight Creative and Optimobius Inc., and currently employs 26 people. Its clients include Microsoft, AT&T, Intel, Sephora and the Boys & Girls Club of America.
The US Postal Service will require all he US Postal Service will require all bound printed matter (BPM) mailings be paid by permit only as of September 11. Postage payment for all BPM mailings, which include "carrier route, presorted, and non-presorted (single-piece) flats and parcels, regardless of volume," will be limited to permit imprint, the USPS said.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.