Ellen Siegel

Ellen Siegel is the principal technologist at Constant Contact. She can be reached at esiegel@constantcontact.com.

Most Recent Articles by Ellen Siegel

Thinking beyond deliverability

Thinking beyond deliverability

By

According to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as spam based on their "from" and "subject" lines, and nearly 80% do so without ever opening them. Hence, it is critical for small businesses to understand the importance of reputation and trust if they want to increase their open rates.(This article first appeared in the 2007 edition of the DM News Essential Guide to E-Mail Marketing.)

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here