Ellen Siegel

Ellen Siegel is the principal technologist at Constant Contact. She can be reached at esiegel@constantcontact.com.

Most Recent Articles by Ellen Siegel

Thinking beyond deliverability

Thinking beyond deliverability


According to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as spam based on their "from" and "subject" lines, and nearly 80% do so without ever opening them. Hence, it is critical for small businesses to understand the importance of reputation and trust if they want to increase their open rates.(This article first appeared in the 2007 edition of the DM News Essential Guide to E-Mail Marketing.)

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