While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.