While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.