Elisabeth Turner

Most Recent Articles by Elisabeth Turner

'I Want It Now, but I'm Flexible...'

'I Want It Now, but I'm Flexible...'

While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.

7 Tricks From 7 Online Magicians

7 Tricks From 7 Online Magicians

And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.

CMOs on the Move: October 18, 2013

CMOs on the Move: October 18, 2013

New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.

Tailwind Expands User Base With PinReach Acquisition

Tailwind Expands User Base With PinReach Acquisition

The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.

CMOs on the Move: October 11, 2013

CMOs on the Move: October 11, 2013

New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...