Elisabeth Turner

Most Recent Articles by Elisabeth Turner

'I Want It Now, but I'm Flexible...'

'I Want It Now, but I'm Flexible...'

While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.

7 Tricks From 7 Online Magicians

7 Tricks From 7 Online Magicians

And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.

CMOs on the Move: October 18, 2013

CMOs on the Move: October 18, 2013

New marketing chiefs named at Las Vegas Sands, Tipco, uSamp,Riverbed, OperaNews, and Continuum.

Tailwind Expands User Base With PinReach Acquisition

Tailwind Expands User Base With PinReach Acquisition

The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.

CMOs on the Move: October 11, 2013

CMOs on the Move: October 11, 2013

New marketing chiefs at Papa John's, Silverback Social, H.D. Vest, MonaVie, SunPower, and AirTight

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.