Elie Ashery

Elie Ashery is president and CEO of Gold Lasso. You can reach him at eashery@goldlasso.com.

Most Recent Articles by Elie Ashery

Relevance is a given, timeliness is the trick

I always get a chuckle when my e-mail marketing colleagues push "relevance" as an industry best practice. If we as marketing experts have to remind the common practitioner to ensure their message matches their market, it proves e-mail marketing is an institution with bottom of the barrel admission standards.

E-mail keeps consumers engaged in a slow economy

E-mail keeps consumers engaged in a slow economy

As waves of jittery economic and financial reports wreak havoc on financial markets, CFOs are starting to put pressure on department heads to cut anything and everything that doesn't contribute directly to top and bottom lines.

Don't be lazy, start segmenting

Don't be lazy, start segmenting

The one-size-fits-all mentality simply doesn't work anymore, especially when it comes to selling online. Just when you think you're aiming your marketing and creative efforts at the right target market, think again and think smaller.

Why and how to switch e-mail service providers

Why and how to switch e-mail service providers

In a perfect world, your e-mail service provider is flexible, responsive to your needs, knowledgeable of new technology and cost effective. It is not a perfect world, and working with an e-mail vendor can be frustrating as you negotiate contracts and customize service plans.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.