Eli Lilly Settles E-Mail Suit

Share this article:
Eli Lilly & Co. settled a lawsuit filed by a multi-state coalition of attorneys general stemming from a June 2001 incident in which it accidentally released the e-mail addresses of nearly 670 of its customers.


Eli Lilly paid $160,000 and promised to strengthen its internal policies in regards to consumer privacy with additional employee training and monitoring and automated checks for its database software.


In the incident last year, an e-mail sent to customers about the cancellation of the "Medi-messenger" reminder service contained the e-mails of all the service's subscribers in the "To:" line of the e-mail header. In January, Eli Lilly made a separate settlement, also promising increased safeguards, with the Federal Trade Commission. Attorneys general from California, Connecticut, Idaho, Iowa, Massachusetts, New Jersey, New York and Vermont were included in the settlement, announced July 25.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.