Electronic Newsstand, Yahoo Make Pact

Share this article:
Search engine Yahoo (www.yahoo.com), Santa Clara, CA, and online magazine retailer The Electronic Newsstand (www.enews.com), Washington, announced an agreement that makes The Electronic Newsstand the premier magazine retailer on Yahoo.


Through the agreement, a magazine subscription category will be added to Yahoo retail offerings along with autos, books, computers fragrances, music and gourmet food. Yahoo users also will be able to receive offers and use enews.com's Magazine Recommender, which offers tips on personal and gift purchases. The Electronic Newsstand offers more than 500 magazines from 25 different categories.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.