Electronic Newsstand, Yahoo Make Pact

Share this article:
Search engine Yahoo (www.yahoo.com), Santa Clara, CA, and online magazine retailer The Electronic Newsstand (www.enews.com), Washington, announced an agreement that makes The Electronic Newsstand the premier magazine retailer on Yahoo.


Through the agreement, a magazine subscription category will be added to Yahoo retail offerings along with autos, books, computers fragrances, music and gourmet food. Yahoo users also will be able to receive offers and use enews.com's Magazine Recommender, which offers tips on personal and gift purchases. The Electronic Newsstand offers more than 500 magazines from 25 different categories.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.