Electronic Arts Ships FIFA 2000
Electronic Arts was founded in 1982. Its fiscal 1999 revenues were $1.2 billion. The company is a leading interactive entertainment software company specializing in computer and video entertainment and game systems.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.