Electronic Arts Ships FIFA 2000
Electronic Arts was founded in 1982. Its fiscal 1999 revenues were $1.2 billion. The company is a leading interactive entertainment software company specializing in computer and video entertainment and game systems.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.