Electronic Arts Ships FIFA 2000
Electronic Arts was founded in 1982. Its fiscal 1999 revenues were $1.2 billion. The company is a leading interactive entertainment software company specializing in computer and video entertainment and game systems.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.