Electronic Arts Ships FIFA 2000
Electronic Arts was founded in 1982. Its fiscal 1999 revenues were $1.2 billion. The company is a leading interactive entertainment software company specializing in computer and video entertainment and game systems.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.