Electronic Arts Ships FIFA 2000
Electronic Arts was founded in 1982. Its fiscal 1999 revenues were $1.2 billion. The company is a leading interactive entertainment software company specializing in computer and video entertainment and game systems.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.