ElectricArtists Division Targets Hispanics

Share this article:
Online word-of-mouth agency ElectricArtists launched a division to target the Hispanic market in the United States.


ElectricArtists En Espanol will offer Spanish-language initiatives to clients like AOL Time Warner, Citigroup, Starwood Hotels, Vivendi Universal and Schlumberger.


ElectricArtists creates buzz in online chat rooms and message boards with agency representatives identifying themselves and recommending clients' products.


The division was born after ElectricArtists discovered the steady proliferation of Hispanic communities on sites like Yahoo, Yupi.com and MiGente.


The 2000 U.S. Census counted 35 million Hispanics. That figure rises by 1 million yearly. But advertisers have not matched that population growth. Sixty-four percent of the top companies spend less than 3.2 percent of their total budgets on Hispanic marketing, the Association of Hispanic Advertising Agencies said.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.