ElectricArtists Division Targets Hispanics

Share this article:
Online word-of-mouth agency ElectricArtists launched a division to target the Hispanic market in the United States.


ElectricArtists En Espanol will offer Spanish-language initiatives to clients like AOL Time Warner, Citigroup, Starwood Hotels, Vivendi Universal and Schlumberger.


ElectricArtists creates buzz in online chat rooms and message boards with agency representatives identifying themselves and recommending clients' products.


The division was born after ElectricArtists discovered the steady proliferation of Hispanic communities on sites like Yahoo, Yupi.com and MiGente.


The 2000 U.S. Census counted 35 million Hispanics. That figure rises by 1 million yearly. But advertisers have not matched that population growth. Sixty-four percent of the top companies spend less than 3.2 percent of their total budgets on Hispanic marketing, the Association of Hispanic Advertising Agencies said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...