Electric Mobility Taps Mitchell & Resnikoff
The 31-year-old shop will handle direct response modeling and creative testing for the Sewell Township, NJ-based Electric Mobility.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.