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election
Political marketers gear up for the 2012 season with interactive direct mail tools
Dianna Dilworth
January 01, 2012
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
Reaching out to the "Wal-Mart Mom"
Lauren Bell
October 21, 2008
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