Election Marketing

Groupon settles controversial election with Election Day Deals

Groupon settles controversial election with Election Day Deals By

Groupon creates mock historical election to entice consumers into buying Election Day Deals.

Obama vs. Romney: The email faceoff

Obama vs. Romney:  The email faceoff By

Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.