Election Marketing

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

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Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

This Governor-Elect Got Direct

This Governor-Elect Got Direct

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Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

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They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

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How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Delivered: Governor Andrew Cuomo Mailers

Delivered: Governor Andrew Cuomo Mailers

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What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.

Groupon settles controversial election with Election Day Deals

Groupon settles controversial election with Election Day Deals

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Groupon creates mock historical election to entice consumers into buying Election Day Deals.

Obama vs. Romney:  The email faceoff

Obama vs. Romney: The email faceoff

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Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.