Election Marketing

This Governor-Elect Got Direct

This Governor-Elect Got Direct

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Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

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They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

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How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Delivered: Governor Andrew Cuomo Mailers

Delivered: Governor Andrew Cuomo Mailers

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What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.

Groupon settles controversial election with Election Day Deals

Groupon settles controversial election with Election Day Deals

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Groupon creates mock historical election to entice consumers into buying Election Day Deals.

Obama vs. Romney:  The email faceoff

Obama vs. Romney: The email faceoff

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Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

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