Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.
They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.
How to craft campaigns that encourage shoppers to vote for a brand with their dollars.
What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.
Groupon creates mock historical election to entice consumers into buying Election Day Deals.
Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.