Election Marketing

This Governor-Elect Got Direct

This Governor-Elect Got Direct

By

Greg Abbott's Texas campaign staff drew up a direct marketing blueprint for 21st century candidates—and perhaps even some 21st century marketers.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

By

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

By

How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Delivered: Governor Andrew Cuomo Mailers

Delivered: Governor Andrew Cuomo Mailers

By

What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.

Groupon settles controversial election with Election Day Deals

Groupon settles controversial election with Election Day Deals

By

Groupon creates mock historical election to entice consumers into buying Election Day Deals.

Obama vs. Romney:  The email faceoff

Obama vs. Romney: The email faceoff

By

Both campaigns spent big on email appeals, but neither seem to have spent enough time learning current email marketing techniques.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...