El Pollo Loco conducts contest in response to KFC giveaway
Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free chicken for a year. The promotion was developed on short notice after the company heard about rival KFC's plans to give consumers a free piece of chicken the same day, said Julie Weeks, VP of communications at El Pollo Loco.
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