Einstein Bros. parent names Young & Rubicam AOR

Share this article:

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

Y&R was up against three other agencies, according to a statement from Y&R.

“We were impressed with the integrated ideas the agency delivered, both on and offline,” said James O'Reilly, chief concept officer for Einstein Noah Restaurant Group, in a statement.

Einstein Bros. has more than 350 locations in 27 states. Einstein Noah Restaurant Group also owns the Manhattan Bagel and the Noah's New York Bagels brands.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.