Einstein Bros. parent names Young & Rubicam AOR

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

Y&R was up against three other agencies, according to a statement from Y&R.

“We were impressed with the integrated ideas the agency delivered, both on and offline,” said James O'Reilly, chief concept officer for Einstein Noah Restaurant Group, in a statement.

Einstein Bros. has more than 350 locations in 27 states. Einstein Noah Restaurant Group also owns the Manhattan Bagel and the Noah's New York Bagels brands.