Eicoff's Bliwas Takes Over as DMA Board ChairmanNEW ORLEANS -- Ronald L. Bliwas, president/CEO of A. Eicoff & Co., was elected chairman of the Direct Marketing Association, the DMA said yesterday at its fall show.
Other officers are: Stephen M. Lacy, president/COO of Meredith Corp., vice chairman; Donn Rappaport, chairman/CEO of American List Counsel Inc., treasurer; and Kelly B. Browning, executive vice president/COO of American Institute for Cancer Research, secretary.
"My election to DMA board chairman is a sign of the growth of [the DRTV] medium, as well as an indication that DRTV has become an integral part of the multichannel mix," Bliwas said in a statement.
New board members are: John Costello, executive vice president of merchandising and marketing at The Home Depot Inc.; George Ittner, president of The Territory Ahead; John Paloian, group president of publishing and retail services at R.R. Donnelley; Michael Pepe, senior vice president at D&B; Eugene R. Raitt, executive vice president/CMO at AIG Companies Worldwide.
Board members serve three-year terms.