EHarlequin.com Gives Books Away to Attract New Viewers

Share this article:
Romance novel Web site eHarlequin.com yesterday announced it would give visitors that are registered at the site two free books written by Diana Palmer and Muriel Jensen.


The Toronto-based book e-tailer says the plan will increase viewership and customer loyalty.


Online viewers that submit their e-mail and home addresses and choose a password will be mailed Palmer's "The Wedding In White" and Jensen's "Home To You." Christina Clifford, director of marketing at eHarlequin.com, said the books will not be available anywhere else. Clifford added that her company planned to target eHarleqin.com members with e-mail messages about the free book offer, as well as make direct mail and Internet ad pitches to general audiences.


EHarlequin.com also has recently offered Web-only, daily updated, fictional romance diaries to drive and keep viewers at www.eharlequin.com. Additionally, Palmer and Jensen will make chat room appearances at the site to promote customer and visitor loyalty.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.