Egreetings to Raise $75 Million in IPO
The company's Web site has 4,400 digital greeting cards, which include graphics, animation and music, that consumers can personalize and send free of charge.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.