Egreetings to Raise $75 Million in IPO
The company's Web site has 4,400 digital greeting cards, which include graphics, animation and music, that consumers can personalize and send free of charge.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.