Egg Board hatching pride with integrated campaign

Share this article:
Egg Board hatching pride with integrated campaign
Egg Board hatching pride with integrated campaign
The American Egg Board has unveiled its “Incredible people” integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets. The board's Web site, Incredibleegg.org, will feature real-life stories from “incredible people,” with unique talents that exhibit “extraordinary body and mind skills.” Visitors to the site, which requires registration, also can share their stories, comment on others, browse recipes, or pick up egg nutrition and cooking tips.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.