Egg Board hatching pride with integrated campaign

Share this article:
Egg Board hatching pride with integrated campaign
Egg Board hatching pride with integrated campaign
The American Egg Board has unveiled its “Incredible people” integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets. The board's Web site, Incredibleegg.org, will feature real-life stories from “incredible people,” with unique talents that exhibit “extraordinary body and mind skills.” Visitors to the site, which requires registration, also can share their stories, comment on others, browse recipes, or pick up egg nutrition and cooking tips.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.