Egarden.com Gets Weeded Out

Egarden, part of consumer products manufacturer U.S. Home and Garden, recently ceased operations as an online marketplace for the lawn and garden industry.


The site, www.egarden.com, was designed to serve business-to-business buyers and sellers of garden-oriented products ranging from seeds to rat poison. However, the 4-year-old Web site launched as a business-to-consumer vendor before switching its business model in 1999.


Egarden.com has its entire operations for sale as a package, said Linda Watson, president of the Raleigh, NC-based firm. Watson said this includes its Web domain name, Oracle e-business software, a Sun server, office space and proprietary garden-oriented content.


"We'd like to sell it all at once," she said. "But if that doesn't happen soon enough, we will liquidate everything."


close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

You Can Run, but You Can't Hide From Authenticity

You Can Run, but You Can't Hide From ...

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

NBA Goes Second Screen in the Second Round

NBA Goes Second Screen in the Second Round

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.