eForce Buys I-Kinetics

Share this article:
eForce Inc., which specializes in customer relationship management services for e-businesses, expanded its offering recently when it acquired software firm I-Kinetics Inc.


Financial terms of the agreement were not disclosed.


eForce, Hayward, CA, gains I-Kinetics' e-commerce services in the deal. Those programs include Web design and implementation, fulfillment software, and e-commerce consulting and analysis.


I-Kinetics, formerly headquartered in Burlington, MA, will not keep its brand name. The agreement creates a suite that combines the firms' services under the eForce moniker.


Chris Selland, vice president of e-business strategies at market research firm Yankee Group, Boston, said the move would bolster eForce's global market presence because it will be able to break into new markets such as India.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.