Efficient Frontier Launches Express Tool

Share this article:
Efficient Frontier, Mountain View, CA, says several of its clients are using its Efficient Frontier Express, a new tool for small and medium businesses to manage their paid search campaigns.


"We're using the same algorithms we use to help large marketers manage their spend. Someone spending $20,000 a month [on their paid search campaigns] cares as much about ROI as someone who spends $1 million," said Ellen Siminoff, president and CEO of Efficient Frontier.


Dollar Days, an online "closeout merchandise" retailer, is one of several Efficient Frontier clients that has been testing the Express tool since August.


With Express, advertisers define their key marketing metrics, such as clicks and registrations, and submit their daily budget spend. Then, Express collects conversion data and displays historical performance of each campaign. The system runs forecasts and models that select the optimal bids based on the company's campaign goals and budget spend.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.