Efficient Frontier for Agencies debuts for paid search help

Share this article:

Efficient Frontier unveiled its integrated solution program Efficient Frontier for Agencies designed to allow advertising agencies to deliver paid search advertising technology and campaign management to their clients.

Ellen Siminoff, president/CEO of Efficient Frontier, said agencies face several challenges when trying to integrate search into a client's marketing mix. This new program is designed to address those challenges, both for small and large agencies.

"The challenges agencies face are maintaining control of the account and partnering with a search engine marketing firm to provide their customers [with] search capabilities," said Michelle Schofield, vice president of marketing at Efficient Frontier, Mountain View, CA.

"In addition, agencies also have to leverage search into the overall marketing strategy to get high economic return for customers," she said.

The program is designed for traditional and interactive agencies, giving them a choice of a partner-reseller relationship, white-label or co-branded offering.

Also, the program combines client services with bid management technology. It tests and predicts the highest return on all variations of keyword bids, factoring in multiple variables including match type, ad copy, landing page, geographic location, seasonality and time of day. Then, it automatically determines and selects optimal bids and adjusts when market dynamics and business goals change.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.