December 12, 2008
eec founder and Forrester Research VP release e-mail book
Jeanniey Mullen, founder of the Email Experience Council and CMO of Zinio, and David Daniels, VP of research at Jupiter Research, have a new book out on e-mail marketing called, "Email Marketing: An Hour a Day." The book is positioned at a range of different people doing e-mail, from beginners to pros. It includes details about the basics of e-mail marketing, and content on tracking and measuring results, along with some case studies and tutorials from the basics to using video and social media in conjunction with e-mail.