EEC creates Speakers Bureau for e-mail outreach

Share this article:

The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new outreach program called the EEC Speakers Bureau. 

The Speakers Bureau, which is run by EEC members, will make itself available to speak at events that have little or no programming about e-mail marketing, in a move to educate the industry more about the channel.

Speakers will waive all fees and address issues that face the industry including CAN-SPAM, permission practices, list growth and e-mail marketing strategy.

The Speakers Bureau was created by EEC roundtable members as an industry outreach project and will continue to be overseen by an advisory committee. It consists of more than 20 e-mail experts in 12 US states as well as Canada.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?