Education

Watch and learn from marketers on YouTube

Chantal Todé October 01, 2009

Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.
 

Professor: USPS not an effective political issue for the right

Frank Washkuch September 30, 2009

Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote... in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick.
 

Student Advantage increases e-mail click-through rate with Lyris partnership

Dianna Dilworth September 29, 2009

Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
 

Experian QAS, Jenzabar partner for higher ed data quality

Lauren Bell August 26, 2009

Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.
 

DMA introduces certification program

Chantal Todé July 30, 2009

The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.
 

SchoolMessenger partners with Message Systems for e-mail delivery

Dianna Dilworth June 04, 2009

SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.
 

Illinois State University Foundation engages JHG for mobile effort

Chantal Todé June 03, 2009

The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.
 

Schools get social with CRM

Lauren Bell April 30, 2009

Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter.
 
 
 
 

George Mason University looks to Hobsons' CRM tools

Lauren Bell January 07, 2009

George Mason University has tapped Hobsons' Enrollment Management Technology (EMT) to streamline its student application and acceptance process.
 

Dickinson College turns to Rapid Insight

Lauren Bell December 18, 2008

Dickinson College, a liberal arts school in Carlisle, PA, has started using Rapid Insight software to manage application, enrollment and financial aid data.
 

CRM offers colleges edge

December 08, 2008

Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.
 

Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball

December 01, 2008

Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.
 

Ride out a slowdown at your job

Jerry Bernhart, principal, Bernhart Associates Execu­tive Search LLC November 17, 2008

In my nearly 20 years as an executive recruiter in direct marketing, this is the third economic downturn that I've experi­enced. Recessions are never pleasant, but the good news is that we have never had a recession that isn't temporary. This one too, shall pass.
 

Reach out for the needy

Chantal Todé November 10, 2008

An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.
 

CollegeClickTV.com viral campaign prepares students for life on campus

Dianna Dilworth November 06, 2008

Prospective college students no longer have to visit the campus thanks to a new online video site that brings the schools to them through downloadable videos. The recently launched CollegeClickTV.com, was created by Pere Partnership agency head Glenn Pere, whose golf partner was too busy taking his daughter to visit colleges to keep up his game.
 

Google, WPP create research grant program

Chantal Todé October 29, 2008

Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.
 

Digital marketers' goal should be display/search integration

Sara Holoubek October 20, 2008

The 10-year budget battle between display and search marketing appears to have come to a close, giving way to an integrated approach to online advertising. Multiple studies pointing to an increase in lift and ROI can be credited for broker­ing the truce.
 

From Web artifacts to living repositories

Sara Holoubek October 20, 2008

For all of the Web's advancements, the content it houses is still a snapshot in time. For the most part, these written words, images and video are no different than messages carved in stone. Once posted, they serve as a historical record of the past, and frequently searchers need to piece together multiple Web artifacts to understand the correlation between people, places and time.
 

NBC Universal partners with Appssavvy

Dianna Dilworth October 01, 2008

NBC Universal has selected social media firm Appssavvy to exclusively run the advertising sales team for the NBC News iCue social media application launching to Facebook this month.
 

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.
 

Campus finance offers evolve

September 12, 2008

College students return­ing to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued from student loans and credit card use will likely be a major worry.
 

Marketers work to embrace students' mobile preferences

Bryan Yurcan September 08, 2008

Students will not closely examine direct mail or thumb through the Sunday cir­cular. These consumers are far more likely to absorb information through a mobile device, whether it's by accessing the Web or receiving alerts.
 

CollegeHumor WAP site adds ad-supported games

Dianna Dilworth September 08, 2008

As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.
 

Creative campaigns from JCPenney, Objective Management Group and The University of Advancing Technology

September 08, 2008

JCPenney takes social studies class; Objective Management Group improves blogging for better SEO; and Personalized campaign drives online enrollment for The University of Advancing Technology.
 

Research may relieve 'info overload' in online data

August 25, 2008

One challenge facing online retailers is analyzing the mass of avail­able consumer data, to better market their product offerings. Now, research being done by the Georgia Institute of Technology, with a $3 million joint grant from the National Science Foundation and Department of Homeland Security, aims to make the science of analytics and mining large data­bases more effective for marketers.
 

HSBC, Pure Play Music partnership to offer students free music downloads

Dianna Dilworth August 14, 2008

Financial institution HSBC has teamed up with Pure Play Music for a promotion to give students an incentive to sign up for bank accounts. The "Fresher sounds" promotion, which will launch in 2009, calls students to find out information about banking services while giving them free music download vouchers.
 

How to reach Generation Y

Lauren Bell August 14, 2008

The massive population of "echo boomers" means big opportunities for marketers - if you can reach them.
 

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