Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in US schools today.
Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
Colleges turn to myriad marketing tactics at a time of soaring enrollment
Barbara O'Malley, associate VP for communications and chief communications officer, University of Akron discusses the school's marketing strategy.
I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.
Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.
Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.
Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote... in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick.
Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.
The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.
SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.
The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.
Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter.
George Mason University has tapped Hobsons' Enrollment Management Technology (EMT) to streamline its student application and acceptance process.
Dickinson College, a liberal arts school in Carlisle, PA, has started using Rapid Insight software to manage application, enrollment and financial aid data.
Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.
Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.
In my nearly 20 years as an executive recruiter in direct marketing, this is the third economic downturn that I've experienced. Recessions are never pleasant, but the good news is that we have never had a recession that isn't temporary. This one too, shall pass.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.