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 Education

Old Navy president resigns

January 20, 2012

John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.
 

MCH Strategic Data buys Wilson Marketing Group

August 08, 2011

Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
 

David Slayden, Boulder Digital Works

June 09, 2011

David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing
 

IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarket

May 10, 2011

IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
 

No right brain left behind

Larissa Hayden, engagement planner, Tribal DDB February 23, 2011

No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in US schools today.
 

Harvard Business CMO sets course

Jennifer Mann December 01, 2010

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
 

UNC-Chapel Hill picks Blackbaud for CRM

Alex Palmer September 15, 2010

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
 

DMA to launch higher education unit

Mercedes Cardona September 02, 2010

The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.
 

Recruitment for the best

August 09, 2010

Colleges turn to myriad marketing tactics at a time of soaring enrollment
 

University of Akron sharpens its brand image

Jacqueline Renfrow August 09, 2010

Barbara O'Malley, associate VP for communications and chief communications officer, University of Akron discusses the school's marketing strategy.
 

Inbox Insider: Want to be 'down with the kids?' Don't pander

July 20, 2010

I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.
 

Experian to launch enhanced university CRM program

February 19, 2010

Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.
 

Watch and learn from marketers on YouTube

October 01, 2009

Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.
 

Professor: USPS not an effective political issue for the right

September 30, 2009

Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote... in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick.
 

Student Advantage increases e-mail click-through rate with Lyris partnership

September 29, 2009

Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
 

Experian QAS, Jenzabar partner for higher ed data quality

August 26, 2009

Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.
 

DMA introduces certification program

July 30, 2009

The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.
 

SchoolMessenger partners with Message Systems for e-mail delivery

June 04, 2009

SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.
 

Illinois State University Foundation engages JHG for mobile effort

June 03, 2009

The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.
 

Schools get social with CRM

April 30, 2009

Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter.
 
 
 
 

George Mason University looks to Hobsons' CRM tools

January 07, 2009

George Mason University has tapped Hobsons' Enrollment Management Technology (EMT) to streamline its student application and acceptance process.
 

Dickinson College turns to Rapid Insight

December 18, 2008

Dickinson College, a liberal arts school in Carlisle, PA, has started using Rapid Insight software to manage application, enrollment and financial aid data.
 

CRM offers colleges edge

December 08, 2008

Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.
 

Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball

December 01, 2008

Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.
 

Ride out a slowdown at your job

Jerry Bernhart, principal, Bernhart Associates Execu­tive Search LLC November 17, 2008

In my nearly 20 years as an executive recruiter in direct marketing, this is the third economic downturn that I've experi­enced. Recessions are never pleasant, but the good news is that we have never had a recession that isn't temporary. This one too, shall pass.
 

Reach out for the needy

November 10, 2008

An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.
 

CollegeClickTV.com viral campaign prepares students for life on campus

November 06, 2008

Prospective college students no longer have to visit the campus thanks to a new online video site that brings the schools to them through downloadable videos. The recently launched CollegeClickTV.com, was created by Pere Partnership agency head Glenn Pere, whose golf partner was too busy taking his daughter to visit colleges to keep up his game.