Education

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

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The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

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Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

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WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

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A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Redken's Content Marketing Is Totally In Style

Redken's Content Marketing Is Totally In Style

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Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.

A Marketing Degree That's Actually Hot

A Marketing Degree That's Actually Hot

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The new world of digital marketing calls for a workforce with digital skills and the cred to back them up. That's why there's the M-School.

Video: DMEF Looks to Sharpen Its Marketing Edge

Video: DMEF Looks to Sharpen Its Marketing Edge

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A name change for the foundation aims to better highlight its mission and growth strategy.

Great expectations

Great expectations

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Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Old Navy president resigns

Old Navy president resigns

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John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.

MCH Strategic Data buys Wilson Marketing Group

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Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.

David Slayden, Boulder Digital Works

David Slayden, Boulder Digital Works

David Slayden, executive director at Boulder Digital Works, talks about how the new age of marketing education can help ease the talent deficit agencies are facing

IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarket

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IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.

No right brain left behind

No right brain left behind

No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in US schools today.

Harvard Business CMO sets course

Harvard Business CMO sets course

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.

UNC-Chapel Hill picks Blackbaud for CRM

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.

DMA to launch higher education unit

The Direct Marketing Association will launch a new arm next month to promote marketing efforts at colleges and universities, and to set standards.

Recruitment for the best

Recruitment for the best

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Colleges turn to myriad marketing tactics at a time of soaring enrollment

University of Akron sharpens its brand image

University of Akron sharpens its brand image

Barbara O'Malley, associate VP for communications and chief communications officer, University of Akron discusses the school's marketing strategy.

Inbox Insider: Want to be 'down with the kids?' Don't pander

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I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.

Experian to launch enhanced university CRM program

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Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.

Watch and learn from marketers on YouTube

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Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.

Professor: USPS not an effective political issue for the right

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Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote... in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick.

Student Advantage increases e-mail click-through rate with Lyris partnership

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Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.

Experian QAS, Jenzabar partner for higher ed data quality

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Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.

DMA introduces certification program

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The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.

SchoolMessenger partners with Message Systems for e-mail delivery

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SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.

Illinois State University Foundation engages JHG for mobile effort

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The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.

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