Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
It may have taken longer than some areas of life, but education is finally having its digital moment.
How marketers can leverage their customer-facing army to educate and engage customers.
What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?
While Wichita State University's strategy is solid, it's not particularly innovative.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns.
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarketMay 10, 2011
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, e-mail and social media to do so.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...