It may have taken longer than some areas of life, but education is finally having its digital moment.
How marketers can leverage their customer-facing army to educate and engage customers.
What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?
While Wichita State University's strategy is solid, it's not particularly innovative.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns.
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, e-mail and social media to do so.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.