Education Marketing

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

Reshaping a Marketing Organization for Education in the 21st Century

Reshaping a Marketing Organization for Education in the 21st Century

It may have taken longer than some areas of life, but education is finally having its digital moment.

Why Marketing Automation Isn't Always the Answer

Why Marketing Automation Isn't Always the Answer

How marketers can leverage their customer-facing army to educate and engage customers.

Delivered: Education

Delivered: Education

What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?

Wichita State University's social media campaign barely passes

Wichita State University's social media campaign barely passes

While Wichita State University's strategy is solid, it's not particularly innovative.

Indiana University taps into students' individual stories

Indiana University taps into students' individual stories

Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.

Nonprofit colleges and universities develop for-profit marketing tactics

Nonprofit colleges and universities develop for-profit marketing tactics

As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns.

MCH Strategic Data buys Wilson Marketing Group

By

Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.

IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarket

By

IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.

Education marketers find there's no 
longer any room for an off-season

Education marketers find there's no 
longer any room for an off-season

Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, 
e-mail and social media to do so.

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