Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
It may have taken longer than some areas of life, but education is finally having its digital moment.
How marketers can leverage their customer-facing army to educate and engage customers.
What's in our mailbox this month: Direct mail pieces from schools. Do they make the grade or do they have something to learn?
While Wichita State University's strategy is solid, it's not particularly innovative.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns.
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarketMay 10, 2011
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences.
Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, e-mail and social media to do so.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...