Edmunds starts up
mobile WAP site

Share this article:

Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go.


The WAP site will include auto news and reviews, vehicle pricing, Edmunds.com's True Market Value, buying guides, a loan calculator and a dealer locator.


"Car shoppers can save money and time when they access our information and tools while at the dealership," said Donna Sechrist, VP of business operations for Edmunds.com, in a statement. "And, advertisers who put their messages in front of the auto industry's largest in-market audience are sure to reap the benefits, too."


The site, which was designed by mobile ad network Quattro Wireless, launched earlier this month. Volvo is the advertising launch partner. The campaign supports the launch of the 2010 Volvo XC60 Crossover vehicle. Volvo will have exclusivity over Edmunds.com's mobile WAP site's "Vehicle Spotlight," through the duration of the campaign. 


"The opportunity was for Volvo to reach in-market car buyers on mobile, which is even more targeted, in a more creative way," said Steven Rosenblatt, VP of advertising sales at Quattro Wireless. 


Quattro is developing an innovative and expandable mobile microsite and ad unit for Volvo to support their key sponsorship site placements and create an interactive experience for the consumer. Quattro worked with Mobext and Media Contacts, Volvo's digital media agency, for the sponsorship deal.


Quattro's automotive clients in addition to Edmunds.com include Volvo, Toyota, Mazda, Lincoln and Car and Driver.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.