Editor's Pick

Mailing out vacations

Mailing out vacations

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With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.

Weddings get interactive, social

Weddings get interactive, social

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.

Drive auto sales online

Drive auto sales online

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You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.

Data, personalization key to converting offline mailer into online visitor

Data, personalization key to converting offline mailer into online visitor

As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance.

Cell phone evolution

Cell phone evolution

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As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.

Something special

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.

Unilever gives prospects in Thailand a memorable way to test its product

Unilever gives prospects in Thailand a memorable way to test its product

I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of the idea.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.