With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.
Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.
You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.
As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance.
As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.
Creative campaigns from Best Western International, Arizona Office of Tourism and Virginia Blood ServicesJanuary 05, 2009
It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.
I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of the idea.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...