Editor's Pick

Mailing out vacations

Mailing out vacations

By

With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.

Weddings get interactive, social

Weddings get interactive, social

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.

Drive auto sales online

Drive auto sales online

By

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.

Data, personalization key to converting offline mailer into online visitor

Data, personalization key to converting offline mailer into online visitor

As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance.

Cell phone evolution

Cell phone evolution

By

As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.

Something special

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.

Unilever gives prospects in Thailand a memorable way to test its product

Unilever gives prospects in Thailand a memorable way to test its product

I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of the idea.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...