Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.
A primer to ensure that your core content marketing elements are in place.
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.
Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.
What will be The Next Big Thing?
The "best" birthday greetings aren't always the ones with the biggest deals.
Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...