In this day and age, marketers have to be mediums.
Along the journey to profit, marketers are all about helping others look good.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.
A primer to ensure that your core content marketing elements are in place.
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.
Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.
What will be The Next Big Thing?
The "best" birthday greetings aren't always the ones with the biggest deals.
Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...