Editor's Note

Why the Buzz About Context?

Why the Buzz About Context?

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Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

More of the Same, But Different

More of the Same, But Different

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What will be The Next Big Thing?

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

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The "best" birthday greetings aren't always the ones with the biggest deals.

The New Formula for CLTV

The New Formula for CLTV

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Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.

The One-to-One Future Is Now

The One-to-One Future Is Now

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Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

'Twas the merry season of mobile

'Twas the merry season of mobile

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As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.

Consumers' privacy falls on marketers

Consumers' privacy falls on marketers

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Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...