Editor's Note

Marketer as Mind Reader

Marketer as Mind Reader

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In this day and age, marketers have to be mediums.

The Altruistic Side of Marketing

The Altruistic Side of Marketing

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Along the journey to profit, marketers are all about helping others look good.

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

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Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

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Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

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With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

Content Marketing 101

Content Marketing 101

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A primer to ensure that your core content marketing elements are in place.

Marketing Is in High-Growth Mode

Marketing Is in High-Growth Mode

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Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Marketing Do's and Don'ts for 2015

Marketing Do's and Don'ts for 2015

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Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.

Why the Buzz About Context?

Why the Buzz About Context?

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Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

More of the Same, But Different

More of the Same, But Different

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What will be The Next Big Thing?

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

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The "best" birthday greetings aren't always the ones with the biggest deals.

The New Formula for CLTV

The New Formula for CLTV

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Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.

The One-to-One Future Is Now

The One-to-One Future Is Now

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Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

'Twas the merry season of mobile

'Twas the merry season of mobile

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As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.

Consumers' privacy falls on marketers

Consumers' privacy falls on marketers

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Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).

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