Editor's Note

Share this article:

Consumers conduct an estimated eight billion commercial searches each month. Recognizing that activity, marketers spent $9.4 billion on search marketing last year, according to the Search Engine Marketing Professional Organization. Spend on search is set to climb to $11.5 billion this year and $13.3 billion next year. Most of that will go into Google's pockets.

The DM News Essential Guide to Search Engine Marketing offers wisdom from industry experts to help with customer acquisition strategies and tactics online. Inside you will find articles on campaign optimization, local and social search, online videos, conversion and mobile search. The DM News team worked hard to produce this supplement. May it guide you well.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.