Editor's Note

Consumers conduct an estimated eight billion commercial searches each month. Recognizing that activity, marketers spent $9.4 billion on search marketing last year, according to the Search Engine Marketing Professional Organization. Spend on search is set to climb to $11.5 billion this year and $13.3 billion next year. Most of that will go into Google's pockets.

The DM News Essential Guide to Search Engine Marketing offers wisdom from industry experts to help with customer acquisition strategies and tactics online. Inside you will find articles on campaign optimization, local and social search, online videos, conversion and mobile search. The DM News team worked hard to produce this supplement. May it guide you well.