Editors & Their Beats

Have an interesting scoop? Contact the Direct Marketing News team according to their beats.

Click each editor's name to send him/her an email.

editor-in-chief


senior editor
senior editor

Elyse Dupré
associate editor
 


- marketing leadership
- loyalty marketing
- customer engagement/CX
- content marketing
  
- postal regulations   
- direct mail
- data privacy/regulations   
- customer privacy
- behavioral targeting

 
- data analytics    
- multichannel
- social media
- mobile marketing
- case studies
- segmentation
- targeting
- attribution
- CRM
- email marketing


- multichannel marketing      
- email marketing
- search marketing
- social media marketing
- mobile marketing
- display advertising
- direct response/DRTV



Infographics

Direct Marketing News produces all infographic content in-house. However, if you wish to promote an infographic that is germane to Direct Marketing News' coverage, please send an image file of the infographic along with a brief description of the content to Direct Marketing News' Digital Content Coordinator Perry Simpson.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...