Have an interesting scoop? Contact the Direct Marketing News team according to their beats.
Click each editor's name to send him/her an email.
|
editor-in-chief
|
senior writer
|
senior editor
|
Allison Schiff web editor |
Elyse Dupré reporter |
- CRM & social CRM - loyalty marketing - customer experience - customer engagement - voice of the customer - online communities - compensation |
- postal regulations - direct mail - data privacy/regulations - customer privacy - Big Data - behavioral targeting - data analytics - database marketing - customer segmentation - attribution |
- display advertising - shopper marketing - omni-channel marketing - sales enablement - e-commerce |
- marketing agencies - digital agencies - marketing campaigns |
- marketing automation - email marketing - search marketing - digital marketing - social media marketing - mobile marketing - multichannel marketing - direct response/DRTV |
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
