Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.

Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group. The program reaches people who order from the footwear company's e-commerce site.

Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition, which is taking place on the brand's Facebook page and Aflac's Web site, encourages consumers to submit videos of themselves explaining exactly what Aflac does for policy holders in 10 seconds or less.