Editorial Articles

Data can inform, but does not replace one-on-one exhanges

Cara Wood February 27, 2009

Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and told her about my efforts to save for a new car. Today, I visit 24-hour ATMs, use direct deposit, make automatic bill payments and receive automatic e-mail alerts if my balance hits below my preset limit — all without speaking to anyone.
 

Dell, Enfatico epitomize modern agency integration

Sharon Goldman February 23, 2009

Last week, DMNews held its first editorial web­cast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and featured input from Sylvia Sierra, VP of marketing at Access Intelligence; and Jeanniey Mullen, executive director of the Email Experience Council and EVP and CMO at Zinio.
 

Integration necessary to realize mobile potential

Julia Hood February 16, 2009

I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."
 

Should newspapers be bailed out?

Nancy Kearney February 06, 2009

Should newspapers be bailed out? Maybe. Each day brings new reports of newspaper layoffs, sales, bankruptcy filings, cutbacks in production or home delivery and moves to online only — and, of course, diminishing ad dollars and readers.
 

Roots of DM know no bounds

Cara Wood February 02, 2009

Last week, I left behind New York's cold weather to enjoy the tropical temperatures of an island off the coast of Central America. While I missed out on some scarf and glove wearing, I did not suffer for lack of good direct marketing examples.
 

Obama a model for one-on-one marketing

Sharon Goldman January 26, 2009

As I watched the inauguration of President Obama last week with bated breath — mostly in fear of being kicked off of the NYTimes.com live video feed, which did eventually happen — I wasn't thinking much about the state of direct market­ing. I was too busy wondering how Michelle Obama could stand and walk for hours in those shoes!
 

Caples Awards showcase creativity, courage

Julia Hood, editorial director, DMNews January 19, 2009

Last October, the DMNews team had an unparalleled opportunity to eavesdrop on the judges of the John Caples International Awards, who gathered in New York to assess creative work of peers from countries around the world.
 

Tackling deliverability when ISPs fail

Kevin Senne, director, Global Production & Deliverability Services January 19, 2009

At some time anyone who sends e-mail and manages e-mail deliverability will have to deal with failure of an Internet service provider (ISP).
 

Don't expect an overnight spend shift

Mark Miller, president, RMG Connect January 19, 2009

I've overheard a number of my colleagues whining over the lack of Internet media spending, given that 80% of the population are on the Web and spend considerable time there.
 

Recession not an insurmountable challenge

Nancy Kearney January 12, 2009

I don't want to hear any more about continuing economic gloom. After weeks of dismal retail sales (despite all my shopping), round after round of layoffs (been there), ricocheting stock markets (ditto) and dire threats of more to come, I'm done. Time to stick a fork in this recession.