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Editorial Articles

Sign me up: in praise of the daily deal

Carol Krol July 01, 2011

The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial.

Agency mojo rising amid digital shift

Carol Krol June 01, 2011

Direct marketing agencies got their mojo back this year as revenues improved and clients began spending across marketing disciplines again. Where the watch words last year were "belt-tightening" and "shrinking budgets," this year recovery and steady growth are what top executives are talking about.

Executional excellence sets standard

Carol Krol May 01, 2011

The news grabbing headlines this month was eBay's $2.4 billion acquisition of e-commerce services giant GSI Commerce, its bid to take on industry leader Amazon.com.

Location-based marketing in hot seat

Carol Krol April 01, 2011

Location-based marketing provides enormous opportunity for direct marketers. Just as search reaches customers who've raised their hand seeking information, location-based marketing targets consumers potentially in the mood to buy and geographically near point of sale.

A refreshing look at creativity's future

Carol Krol March 01, 2011

I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.

Seek change, apply change, repeat

Carol Krol January 01, 2011

"It is not about adapting and accepting change anymore. It is about aggressively seeking it, being first to apply it, and then seek it again."

Are you giving your customers value?

Carol Krol December 01, 2010

Value. As I perused the final draft pages of this month's issue, it struck me how many of our stories involve the idea of providing value to customers.

We all want something to believe in

Carol Krol November 01, 2010

Poison front man Bret Michaels as savvy marketer? Don't laugh.

New format illuminates direct industry

Carol Krol October 01, 2010

Welcome to our new monthly edition of Direct Marketing News. In addition to this 76-page issue, we have reengineered the website and introduced an iPad edition with exclusive material. We have also employed quick response codes.