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Editorial Articles

Brands go local, get social

May 01, 2012

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.
 

Embracing m-commerce

April 01, 2012

The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
 

Purchase technology will assist print

March 01, 2012

Many marketers have suggested print specifically is dead or dying, but I don't buy it.
 

Where are your customers?

February 01, 2012

Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
 

'Twas the merry season of mobile

January 01, 2012

As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
 

Car brands raise digital marketing bar

December 01, 2011

Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.
 

DMA show agenda short on specifics

November 01, 2011

Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning."
 

Target flop shows need for tech prep

October 01, 2011

It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept.
 

Tough times are silver lining for direct

September 01, 2011

How's this for an attention-grabbing headline, courtesy of the Associated Press: "Here we go again: Another big down day for Dow." As I write this column, the Dow is going berserk again in a major stock sell-off on the heels of poor economic reports and European debt woes.
 

Consumers' privacy falls on marketers

August 01, 2011

Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3).
 
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