Editorial: Tom Mabe's Revenge, Round One
What Mabe has done, however, is take his one-joke premise and turn it into a full-course business plan: He has a Web site, he sells his CD and other products online (T-shirts, computer mouse pads, bumper stickers, key chains and more), and he maintains a message board that gets dozens of messages each day from people who are fed up with telemarketers.
The album contains 15 tracks with names like "Time Fires a Telemarketer," "Wrong Number Bill Collector" and "Revenge Is Sweet." There's also a "Did You Know?" page with unflattering telemarketing information, including:
• Americans lose $40 billion a year to fraudulent telemarketers.
• Charities make more money from selling your name and number to the other telemarketing companies than from the donations they collect from calling.
• The average American gets called two to three times a day by a telemarketer.
Mabe says he will go on tour this spring and summer in his Revenge-Mobile, a Volkswagen Beetle shaped like a telephone, and has signed up Amoco as a sponsor. 4Revenge.com includes links to two other sites - antitelemarketer.com and privatecitizen.com - that don't think much of the telemarketing industry.
It's amazing that someone can turn this into a business - and succeed at it, yet sadly, the industry's answer has been silence so far.