Editorial: Ode to a Smart Box
Porter had lofty dreams for the Smart Box. He licensed the rights to a Virginia start-up and waited. And waited. ... Well, it's four years later, and Porter has since gotten back the licensing rights, but the Smart Box has yet to reach the marketplace. Hence his latest press release, a poem -- yes, a poem -- titled "Delivering the Goods." It reads: Shopping online is convenient/But one fact we cannot ignore/Compared to conventional retail/Volume is relatively poor./Why? Surveys suggest delivery/By appointment or left at the door/Makes most people feel it's still better/To get their goods at a store./I therefore submit these drawings/And humbly implore/Deploy this patented invention/Then watch - online retail will soar! The release included drawings of his latest design.
OK, so Porter's not going to be named poet laureate anytime soon, but he gets points for originality. He also continues to modify the design. The latest features solar panels, rechargeable batteries and a swipe card entry system for secure access. And he's not finished with his business plan, foremost who would foot the bill. On his Web site, smartbox.com, Porter suggests that "postal, courier, retail and other companies consider loaning [consumers] a box for free -- for by doing so, they should earn profitable returns in three ways: increased sales, decreased delivery costs and small access fees paid by other delivery companies." But best of all, the latest design's price is down to $80 instead of $200-$300 in 1999.
Four years ago, Business Week asked: "Is Porter ahead of his time? Maybe, but given how much attention e-tailers are devoting to making their sites attractive, his time may be approaching fast." Well, he's still waiting, but at least he's patient.