Editorial: Let the Lawsuits Begin
One might think that a single lawsuit could have made a stronger statement here. Or maybe the two associations' intentions are simply to bog down the legal system for as long as possible. In the end, however, it's doubtful that either argument will hold water, but at least they can tell their members they did something.
Interesting that the DMA is being so vocal in its defense of the telemarketing industry, yet it is silent over an anti-spam ruling concerning opt-in e-mail lists. A New York judge's decision against MonsterHut last month has the potential to affect the entire e-mail marketing world, writes Ken Magill, but the DMA has put blinders on when it comes to e-mail and spam. In its no-call lawsuit, the DMA said, "The FTC is singling out this form of advertising now, what will be next?" Looks like someone has already figured that out.
How Would You Run the USPS?
Think you know how the U.S. Postal Service should run its operations? There's still time to send your comments to the presidential commission on postal reform. The deadline is Feb. 12. Views writer John Campanelli makes a case for why the USPS needs to simplify its rate case process, improve service and consolidate some facilities. Meanwhile, columnist Roy Schwedelson offers a more radical role for the USPS: To control and issue permanent e-mail addresses to all U.S. households and family members. This would benefit everyone, he writes, "except the spammers, pornographers and fraudulent groups that prey through e-mail." Comments should be sent to firstname.lastname@example.org or to: President's Commission on the U.S. Postal Service, 1120 Vermont Ave. NW, Suite 971, Washington, DC 20005. Speak now or shut up later.