Editorial: Identities Are Easy Picking

Share this article:
My identity was stolen two months ago. The thief used my name, Social Security number, birthday and an 8-year-old address to obtain a cell phone from Sprint and then proceeded to make hundreds of dollars of calls. However, it looks like I am one of the luckier victims since no other unusual activity has turned up on my credit reports. So far, my biggest hassle in all this was getting through to a human being as I worked to get my identity back in order. I also feel the need to retract some of the bad things I said in recent weeks about the Federal Trade Commission. I had a live body in two rings on its ID Theft hotline, where I filed a report and received some good advice on what else I should do.


I can't say that about the three credit bureaus, with their mazes of automated systems. When I finally got through to someone at Equifax, what did I get hit with first? An upsell: Its new Credit Watch gold solution with $20,000 identity theft insurance, e-mail alerts within 24 hours of "possible identity theft activity" and unlimited access to my Equifax credit report "for only $9.95 a month." You know, that's not really the first thing someone wants to hear when this type of personal event happens. Shouldn't a fraud alert notice on my credit file be enough? Also, the inconsistencies and sloppy data entry on these reports should be enough to worry any red-blooded American.


A study by Gartner last month said 7 million Americans were victims of identity theft last year. It also is the FTC's No. 1 consumer fraud complaint. I'm amazed that the problem isn't bigger than it is since our Social Security numbers have become the de facto national identification system, and everyone wants your number: schools, phone companies, utilities, insurance companies, health clubs, even video stores.


If you do a Google search for "Social Security number," you'll see sponsored links to companies that, if you "give us the name and last known address of a person, we will provide you with that person's Social Security number" for only $35. Or, if you provide the Social Security number, they will give you the name reported with it. Things like this make me wonder how my identity was stolen in the first place. Until the government comes up with an alternative identification system or companies quit using Social Security numbers unless they have a true need for them, the problem isn't going away. Guess I may be calling Equifax back. Or should I move to California?


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.