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Source Interlink releases two new lists through Specialists

March 12, 2010

Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.

Chevy test drives social and mobile at SXSW

Dianna Dilworth March 12, 2010

GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.

Mail loses ground to digital post-recovery

Mary Elizabeth Hurn March 12, 2010

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.

Brands tip off direct campaigns

Dianna Dilworth March 12, 2010

Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.

DMA, American Catalog Mailers Association pledge team effort on postal issues

Frank Washkuch March 11, 2010

Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.

Media Horizons releases Rodale database

March 11, 2010

Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.

HP to launch 'Let's do amazing' campaign

Kevin McKeefery March 11, 2010

HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.

Marketers have data, but unsure what to do with it: Unica study

Dianna Dilworth March 11, 2010

Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.

Century 21 names MRM, Mullen AORs

Kevin McKeefery March 10, 2010

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Diesel taps Iced for social media marketing

Dianna Dilworth March 10, 2010

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.

Click to read DMNews' 30th anniversary issue

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