Editor's Pick

Creative campaigns from Coty, Alltel and Buffalo State College

February 02, 2009

Mailing out vacations

Jonathan Mack February 02, 2009

With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.

Weddings get interactive, social

January 26, 2009

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.

Drive auto sales online

Bryan Yurcan January 26, 2009

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.

Creative campaigns from GE, Village Inn and Rochester Institute of Technology

January 26, 2009

Data, personalization key to converting offline mailer into online visitor

Lee Gallagher, manager, DM solutions, InfoPrint January 12, 2009

As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a customer than it is to get a new one. Imagine all the data companies have been sitting on for years - from CRM, leasing, sales, software renewals, helpdesk logs and maintenance.

Cell phone evolution

Lauren Bell January 12, 2009

As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.

Creative campaigns from Intermix, Wine Enthusiast and AOL.com

January 12, 2009

Creative campaigns from Best Western International, Arizona Office of Tourism and Virginia Blood Services

January 05, 2009

Something special

January 05, 2009

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.

Unilever gives prospects in Thailand a memorable way to test its product

Blake Ebel, executive creative director, Euro RSCG Chicago January 05, 2009

I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of the idea.