Edith Roman Wins McGraw-Hill File
Edith Roman Associates Inc., Pearl River, NY, announced its appointment Friday as list manager for the McGraw-Hill Professional Book Buyers Master File.This McGraw-Hill file has 102,600 buyers of books on professional topics including architecture, construction, engineering, Internet technology, electronics, small office/home office, human resources, aviation, environment, finance and medicine.
The file is 66 percent male with an average household income exceeding $50,000 and an average unit of sale of $75. Selections include geography, gender and category. Base price is $135/M.
Edith Roman's ePostDirect division handles the e-mail file.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
