Edith Roman Wins McGraw-Hill File

Share this article:
Edith Roman Associates Inc., Pearl River, NY, announced its appointment Friday as list manager for the McGraw-Hill Professional Book Buyers Master File.


This McGraw-Hill file has 102,600 buyers of books on professional topics including architecture, construction, engineering, Internet technology, electronics, small office/home office, human resources, aviation, environment, finance and medicine.


The file is 66 percent male with an average household income exceeding $50,000 and an average unit of sale of $75. Selections include geography, gender and category. Base price is $135/M.


Edith Roman's ePostDirect division handles the e-mail file.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.