Edith Roman Wins McGraw-Hill File

Share this article:
Edith Roman Associates Inc., Pearl River, NY, announced its appointment Friday as list manager for the McGraw-Hill Professional Book Buyers Master File.

This McGraw-Hill file has 102,600 buyers of books on professional topics including architecture, construction, engineering, Internet technology, electronics, small office/home office, human resources, aviation, environment, finance and medicine.

The file is 66 percent male with an average household income exceeding $50,000 and an average unit of sale of $75. Selections include geography, gender and category. Base price is $135/M.

Edith Roman's ePostDirect division handles the e-mail file.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.