Edith Roman Wins Bally File

Edith Roman Associates Inc., Pearl River, NY, was appointed list manager for the Bally Total Fitness list of active members.

Bally Total Fitness contains 470,000 last-12-month active members. The file is 51 percent female with an average age of 32 and average income of $40,000+. The average unit of sale is $550.

Selections on this list include new joiners, recency, gender, exact age, source, credit card, presence of e-mail, phone numbers and geography. The base price is $75/M.

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