Edith Roman Wins Bally File

Share this article:
Edith Roman Associates Inc., Pearl River, NY, was appointed list manager for the Bally Total Fitness list of active members.


Bally Total Fitness contains 470,000 last-12-month active members. The file is 51 percent female with an average age of 32 and average income of $40,000+. The average unit of sale is $550.


Selections on this list include new joiners, recency, gender, exact age, source, credit card, presence of e-mail, phone numbers and geography. The base price is $75/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.