Edith Roman Wins Bally File

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Edith Roman Associates Inc., Pearl River, NY, was appointed list manager for the Bally Total Fitness list of active members.


Bally Total Fitness contains 470,000 last-12-month active members. The file is 51 percent female with an average age of 32 and average income of $40,000+. The average unit of sale is $550.


Selections on this list include new joiners, recency, gender, exact age, source, credit card, presence of e-mail, phone numbers and geography. The base price is $75/M.


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