Edith Roman Takes Over Trade Publication Lists
"The Croydon Group files have been managed inhouse up until now," said John Ganis, president of list management at Edith Roman Associates, Pearl River, NY. "We look forward to introducing them to a wider audience."
The Croydon Group subscriber files consist of a master file of more than 128,000 unduplicated names as well as individual lists for the controlled circulation magazines. The four publications are The Fabricator, with 54,800 subscribers; The Tube & Pipe Journal, with 29,700 subscribers; Stamping Journal, with 34,100 subscribers; and Practical Welding Today, with 39,400 subscribers.
Selections on the files include geography, job function, industry and company size, as well as the types of processes and activities the firm engages in.
All the Croydon files have base prices of $120 per thousand.