Edith Roman Takes Over Trade Publication Lists

Share this article:
Edith Roman Associates announced yesterday that it would take over management of the Croydon Group Ltd. lists of active trade publication subscribers in the specialized field of metal fabricating.


"The Croydon Group files have been managed inhouse up until now," said John Ganis, president of list management at Edith Roman Associates, Pearl River, NY. "We look forward to introducing them to a wider audience."


The Croydon Group subscriber files consist of a master file of more than 128,000 unduplicated names as well as individual lists for the controlled circulation magazines. The four publications are The Fabricator, with 54,800 subscribers; The Tube & Pipe Journal, with 29,700 subscribers; Stamping Journal, with 34,100 subscribers; and Practical Welding Today, with 39,400 subscribers.


Selections on the files include geography, job function, industry and company size, as well as the types of processes and activities the firm engages in.


All the Croydon files have base prices of $120 per thousand.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US